Digital Marketing Head

Responsibilities

• Brand Strategy: Develop and execute a comprehensive digital brand strategy aligned with our company's vision and values
• Team Leadership: Lead and inspire a team of digital marketing professionals, fostering a creative and collaborative environment
• Brand Identity: Define and maintain a consistent brand identity across all digital channels, ensuring a cohesive and memorable brand image
• Content Strategy: Oversee the creation and distribution of engaging and on-brand content across various digital platforms
• Online Reputation: Manage and monitor our online reputation, responding to customer feedback and maintaining a positive brand image
• Digital Advertising: Plan and execute strategic digital advertising campaigns to increase brand visibility and drive traffic
• Social Media: Develop and implement social media strategies to build a loyal online community and strengthen brand loyalty
• SEO & SEM: Lead efforts to improve search engine rankings and visibility through effective SEO and SEM strategies
• Email Marketing: Create and manage email marketing campaigns that resonate with our audience and reinforce our brand messaging
• Analytics & Insights: Monitor and analyze digital marketing performance, leveraging data to refine strategies and drive results
• Budget Management: Develop and manage the digital marketing budget, ensuring efficient allocation of resources
• Competitor Analysis: Stay updated on industry trends and competitive landscape to identify opportunities and threats

Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
• Proven experience (5 years) in digital marketing, with a strong focus on brand building
• Exceptional leadership and team management skills
• Proficiency in digital marketing tools and platforms
• Creative thinker with the ability to develop and execute innovative brand strategies
• Strong analytical skills and data-driven decision-making abilities
• Excellent communication and interpersonal skills
• Familiarity with current industry trends and best practices